Digital Transformation


    The Digital Transformation sub-committee aims to provide a platform to enable organizations to discuss, showcase and increase their digitalization efforts to enhance knowledge in that area.

    It also helms one of SwissCham's flagship events - the Digital Transformation Awards.

    The Digital Transformation Awards was last held in 2021, with applications open to all companies incorporated in ASEAN. It was organised in tandem with Deloitte, with various industry sponsors such as Acronis, DSV, Entsia, SIX, Inventa, RIB and Zuhlke. It was supported by chambers in ASEAN region as well as Hong Kong and Korea.

    Digital Transformation webinars shared insights from industry leaders in the various award categories. Topics ranged from healthcare to country innovation.



    1) Provide a Platform for experts to advance knowledge in Digital Transformation and to facilitate the exchange of ideas and experiences;

    2) Provide companies an opportunity to showcase their work;

    3) Coordinate SwissCham presence at Fintech festival;

    3) Steer the Digital Transformation Awards.


Andreas Enderlin
Founder & Managing Partner at Hugo Capital Partners

Andreas is the Founder & Managing Partner of Hugo Capital Partners, an Investment and Advisory firm focused on digitally transforming Industrial and B2B companies in ASEAN. Previously, he acted as the Regional President ASEAN of Schaeffler and was a member of the Executive Management Board (EMM).

Andreas is actively engaged as a mentor at the German Accelerator SEA, advising Private Equity funds & Startups in SEA/AP as well as being an active investor himself. In addition, he is a member of the Singapore Institute of Directors (SID) and Chair of the SwissCham Digital Transformation award.

Before his move to Asia Andreas held various corporate leadership roles at Siemens, the 3M Company and Straumann in General Management, M&A and Management Consulting and worked as a COO for a AI/Data Analytics startup which he successfully excited to a strategic investor.

He then spent a number of years working for a Private Equity fund pursuing a distinctive Buy and Build strategy with a focus on operational value creation.

Andreas’s core interests and experiences are around IoT, Deep Tech, Robotics, B2B, Private Equity and helping companies and people thrive. He is fascinated by nature and travelling and is a passionate runner.

He graduated with an MBA from the University of St. Gallen (HSG) and attended various executive courses at IMD (Lausanne), INSEAD (Paris), LBS (London) and Kellogg (US).