[EHL] Luxury Brand Management Short Course

06-16-2022 9:00 AM - 06-18-2022 5:00 PM

Course Content

The course will focus on presenting, illustrating and discussing the specific rules of luxury brand management. Each session will develop a specific aspect of luxury brand management:

  • Introduction: What is luxury?
  • Facets of Luxury Today
  • Luxury Consumers Motives and Behaviors
  • Developing Luxury Brand Equity
  • Communication in Luxury
  • Brand Authenticity and New Trends in Luxury Hospitality

Course Dates

16 - 18 June 2022


3 days, full-time onsite


General Audience: 2,400 SGD

Singaporeans/Residents: 1,950 SGD


For more information, kindly refer to EHL Short Courses | Luxury Brand Management.

Dr Florent Girardin (Assistant Professor of Marketing at EHL)
Venue Name
EHL Campus (Singapore)
Venue Address
3 Lady Hill Road, Singapore 258672