[EHL] Luxury Brand Management Short Course

Course Content

The course will focus on presenting, illustrating and discussing the specific rules of luxury brand management. Each session will develop a specific aspect of luxury brand management:

• Introduction: What is luxury?
• Facets of Luxury Today
• Luxury Consumers Motives and Behaviors
• Developing Luxury Brand Equity
• Communication in Luxury
• Brand Authenticity and New Trends in Luxury Hospitality

Course Dates

16 - 18 June 2022

Duration

3 days, full-time onsite

Cost

General Audience: 2,400 SGD

Singaporeans/Residents: 1,950 SGD

For more information, kindly refer to EHL Short Courses | Luxury Brand Management.